Remediation...

The Double Logic of Remediation

Immediacy: (Stanislavski like) Immersion (video-games, virtual reality- forget here and now reality and the distinction between reality and non-reality. Makes you forget the real self and the fact that what you are watching is virtual)
Hyper-mediacy: (Brecht-like) The use of asides, titles, presenters, to withdraw/alienate you. Makes you remember that you are watching media by using a collosal amount of media.

The double logic of remediation makes you realise that you are watching media and then draws you in and consumes your entirity so that you lose track of where you are.

Examples:
The french film "Irreversible" uses hyper-mediacy in its style by starting the film at the end and gradually working towards the beginning which makes the audience aware of the media itself, and then gradually immerses them through the thrilling storyline and complicated characters.
Console games, especially the ps2, ps3 and the Wii are obvious forms of using the double logic of remediation. They initially make it clear that they are oozing with new technology so that the player is aware that it is a superior media form...but then the realistic style of the virtual media immerses you so that you forget that your experience is not in the hear and now.